Unifying approvals

One Ontario

Sector / Data exchange system

Agency / AECO Innovation Lab

Role / Creative direction & design

SUMMARY

One Ontario is a next-gen land and building development approval system. It acts as a facilitator between applicants and regulatory agencies to streamline the notoriously complicated approvals process into a transparent, efficient one window experience.

As a startup with a wide audience, including governmental agencies, municipal building departments, AEC stakeholders and technology partners, One Ontario needed an effective brand built from the ground up, with lots of room for future growth.

  • The logo for One Ontario was an essential piece of the brand, as it would be appearing in so many contexts and in front of so many potential investors, stakeholders and partners. For such a complex organization, the core concept of the logo is simple – unification. It takes the shape of the “O” and utilizes it for both words. Highlighting one point of contact. The “O” symbol then takes on the subtle image of a chain.

    The visual language is built from there. The chain is used to create an array of ever-changing shapes, symbolizing the different moving pieces of a very complex puzzle.

    Layout, information parsing and infographics help illustrate dense and complex messages. The colour palette carefully balances in the space between satisfying a traditionally conservative audience base, and the desire to present a fresh, forward-thinking and visually engaging brand.

    These core elements allow for flexibility and growth in an ever-expending brand, continuously venturing into new territory.

SCOPE

  • Brand research

  • Brand strategy

  • Logo suite

  • Visual language

  • Tone of voice

  • Infographics

  • Typography

  • Iconography

  • Brand collateral

  • Web creative

  • Print and digital ads

  • Conference materials

  • Presentation materials

  • Webinar materials

  • Email and newsletters

  • Pitch decks

  • Proposals

  • Social media design

  • Social media posts

  • Video editing

  • Promotional material