Unifying approvals
One Ontario
Sector / Data exchange system
Agency / AECO Innovation Lab
Role / Creative direction & design
SUMMARY
One Ontario is a next-gen land and building development approval system. It acts as a facilitator between applicants and regulatory agencies to streamline the notoriously complicated approvals process into a transparent, efficient one window experience.
As a startup with a wide audience, including governmental agencies, municipal building departments, AEC stakeholders and technology partners, One Ontario needed an effective brand built from the ground up, with lots of room for future growth.
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The logo for One Ontario was an essential piece of the brand, as it would be appearing in so many contexts and in front of so many potential investors, stakeholders and partners. For such a complex organization, the core concept of the logo is simple – unification. It takes the shape of the “O” and utilizes it for both words. Highlighting one point of contact. The “O” symbol then takes on the subtle image of a chain.
The visual language is built from there. The chain is used to create an array of ever-changing shapes, symbolizing the different moving pieces of a very complex puzzle.
Layout, information parsing and infographics help illustrate dense and complex messages. The colour palette carefully balances in the space between satisfying a traditionally conservative audience base, and the desire to present a fresh, forward-thinking and visually engaging brand.
These core elements allow for flexibility and growth in an ever-expending brand, continuously venturing into new territory.
SCOPE
Brand research
Brand strategy
Logo suite
Visual language
Tone of voice
Infographics
Typography
Iconography
Brand collateral
Web creative
Print and digital ads
Conference materials
Presentation materials
Webinar materials
Email and newsletters
Pitch decks
Proposals
Social media design
Social media posts
Video editing
Promotional material
